Inspired by the adult Halloween campaign from Max, Sleepless October was reimagined with a kid-first perspective: spooky enough to feel the magic of the season, but never scary.

We developed a full 360° campaign tailored to younger audiences, with specially adapted promos for kids and preschoolers. Each piece struck a careful balance between Discovery Kids and Cartoonito content, spotlighting titles like Scooby-Doo, Gremlins, and Looney Tunes Looniversity. For English-only shows, we leaned into visual storytelling — using expressive animation and on-screen action to keep everything accessible and language-free.

The tone was playful, fun, and always age-appropriate. We crafted original voiceovers, created custom animations, and infused the campaign with a cozy, magical vibe that matched the spirit of October.

Beyond broadcast, we brought the campaign to life across digital platforms with engaging Reels and meme-style content made specifically for social media — designed to spark laughter, shares, and spooky-season joy all month long.