The branding for Mumuki wasn’t just about creating a logo — it was about building an aspirational universe where design, wellness, and sophistication live in perfect harmony.

Urban elegance. Sporty spirit. Style with purpose.

From naming and purpose to visual expression and brand voice, every decision was crafted to position Mumuki as an exclusive club — a lifestyle choice for those who want to look good, feel better, and express their identity through a versatile, elevated accessory.

We developed:

• A complete visual identity system, including modular logos, a refined color palette, and custom typography that speaks of elegance, modernity, and character.
• A graphic language inspired by elite sports aesthetics, minimalist design, and contemporary urban culture.
• A narrative centered around the concept of Urban Nature, with New York as its symbolic heart and Central Park as its metaphor — a moment of calm in the city rush.
• The tagline “Join the Club”, inviting a community that values style, wellbeing, and authenticity.

The result is a bold, flexible brand with global potential — one that lives effortlessly across products, editorial pieces, social media, retail and digital content.

A carefully curated aesthetic designed to connect with a sophisticated, active audience on the move.