For the 2023 rebrand of Home & Health across Latin America, we led the development of a full brand identity refresh — from visuals to sound — to reflect a more modern, vibrant, and emotionally resonant brand.

On the sonic side, we created an entirely new audio identity built around an original musical composition and a dynamic suite of custom sound effects. Working closely with renowned producer Carlos Rivas (Crivas), we explored a variety of styles to craft a sound that felt fresh and relevant. The final result blends urban beats, pop textures, and a splash of funk carioca, creating a sonic palette as diverse and lively as its audience. A new mnemonic closes the loop — simple, catchy, and instantly recognizable.

This new sound world is full of warmth, rhythm and character, mirroring the channel’s signature blend of lifestyle, wellness, cooking and relationships — with a voice that feels human, playful, and contemporary.

At the same time, we collaborated on the visual identity, designing a system grounded in bold diagonals, striking color gradients, and custom iconography for the five pillars of the brand: Home, Health, Cooking, Lifestyle, and Relationships. The use of textures, animated loops and photography treatments brought extra depth and emotion to every application — from on-air graphics to digital and OOH pieces.

This holistic approach to branding made Home & Health feel not just refreshed — but reborn.

• Sound production and sound design: Martín Blanco
• Original music production: Carlos Rivas (Crivas)
• Creative direction (Home & Health): Emmanuel Biscardi