Taste the Upside Down.
When Hawkins turns upside down, one thing stays the same: the refreshing taste of Coca-Cola.

To celebrate the arrival of Stranger Things 3, we teamed up with Coca-Cola to create a campaign that blurs the line between worlds. Rooted in the eerie, nostalgic universe of the series, the concept invites fans to experience the Upside Down — not with fear, but with flavor.

We were in charge of the sound design for all campaign pieces, crafting an audio universe that matched the tension, mystery, and retro sci-fi feel of Stranger Things. Every hiss, crackle, and pop was carefully designed to enhance the immersive crossover between two iconic brands.

Because in Hawkins, nothing is normal.

But enjoying a Coke? That’s always the real thing.